Passion for the Business

Let’s talk a minute about passion.

Along my path I have met many entrepreneurs and business professionals. One thing that really stands out, present or lacking, is passion. You must have passion if you’re going to succeed at anything. A take-it-or-leave-it approach simply will not get you through the tough times that you will undoubtedly encounter.

But I have found there are two types of passion in business.

A) Passion for the sale

B) Passion for the solution

Passion for the sale is where you will find the hardcore, competitive driven sales types. Often you will find them recovering from corporate burnout. They are desperate and longing for a vacation or even a weekend off. These are the types that can be easily lured away from their position or business with a better offer. The loyalty to the present just isn’t there.

Unfortunately passion for the sale is also where you’ll find many MLM’ers. They can usually drum up some enthusiasm for growing a downline or endless riches, but that doesn’t equal the same long lasting passion for solving the problem.

That’s what business is all about - solving problems - filling a need.

Passion for being the solution is long term. Beyond the sale, it’s more about the mission. These types desperately try to perfect their product or service, even taking it personally. Their radar is up seeking out anybody who is willing to listen to their message.

Without this type of passion you will not be able to endure the endless hours of networking, writing volumes in articles and blog posts and the continuing education it takes to become the leading expert in the field. Passion for the solution will make you forget to eat and sleep. It will make you wish you had more time to learn more, do more.

Before you begin on the journey you must be passionate about the solution. If you are not passionate for what you’re doing, it’s time to find a cause and get busy.