Scheduling Time to Blog

Moving from the offline way of marketing a business to the online world can take some getting used to. A lot of times the flow of getting things done online can be overwhelming. Blogging is no exception.

Productive Bang for your Efforts

When it comes to offline networking events and marketing efforts, think of how many people you are actually contacting or influencing per activity. A few, maybe? Now compare that to the repeated, global and long term exposure you’ll have with one carefully targeted blog post. Realizing the bang for the effort should be motivation enough.

Productivity Bursts

When should you write your blog? Daily? Weekly? Monthly? That’s up to you. How often do you want to be in front of your audience? Whatever you decide, I would recommend you make it both regular and predictable.

In WordPress you have the option to “Publish Immediately” or schedule for later. Keep a log of topics to write about. Then when you have the time, desire and energy, capitalize on the burst and write several posts all at once, scheduling them to appear at regular intervals.

Don’t Go Stale

A targeted audience takes a lot of effort and creativity to build. The worse thing you can do is let your blog go stale. Do whatever you can do to stay current. Keep your audience coming back for more.

We’ll talk more about your audience in my next post.

Until then. Keep having fun!