Target your Audience

You’ve heard about defining your target audience. But once you find them what do you say to them? One of the reasons it’s so hard to come up with blog and article content is because most marketers out of habit can only think of a few things to say - and it’s all sales jargon.

Think of your web browsing habits. How long do you stay on a site, or even revisit a site that’s got nothing but sales blab, hype and “%off” signs? Not long I’d suspect.

Think about your target audience. Beyond the sale. Think of them as individuals. Profile them. What are they into? Where do they live? What are their interests? That….THAT is what you write about. Target the interests of your audience. Then build the relationship and the trust. Place your sales pieces in strategic places around your message and the sales will just happen.

In order to make sales offline you must build trusting relationships. The same requirement exists online. Build relationships and community then make the sale.